Setup
- New Shopify store setup
- Theme installation and customization
- Store policies and legal pages
- Payment and shipping settings
Services
From the product page to the weekly report.
Each service can be hired on its own. They give the most when they follow each other: tracking first, then the store, then the advertising.
Stores
Shopify stores
Most of the money spent on ads is won or lost on the product page. We build and adjust the parts of the store that a buyer actually uses.
Product pages
- Page layout for mobile first
- Quantity bundles and offers
- Product images and descriptions
- Reviews and frequently asked questions
Checkout and speed
- Cart and checkout review
- Post purchase offers
- Image and app cleanup for speed
- Testing on phones and browsers
Advertising
Paid social advertising
We manage campaigns on Meta and TikTok. Every test has a written hypothesis and a rule for when it stops or gets more budget.
Account setup
- Business manager and ad account setup
- Campaign and ad set structure
- Naming rules and UTM parameters
- Daily budget by market
Testing
- Creative briefs by angle
- Hypothesis recorded for each ad
- Stop rules based on product margin
- New versions of the ads that sell
Reporting
- Weekly report against product margin
- Budget decisions with written reasons
- Retargeting setup
- Monthly review call
Tracking
Conversion tracking
When the ad platform and the store report different sales, decisions get made on the wrong number. We fix the tracking before anything else.
Setup
- Meta pixel and conversions API
- TikTok pixel and events API
- Duplicate event checks
- Test purchases to confirm each event
Attribution and reports
- UTM parameters on every ad
- Sales by campaign and by ad
- Product cost and shipping in the report
- Break-even figures per product
Advisory
Operations advisory
For owners who prefer to run their store themselves and want a second opinion on the decisions that cost the most when they go wrong.
Topics
- Product research and validation
- Costing, margins and pricing
- Supplier and shipping options
- Offer and bundle design
Format
- Scheduled video sessions
- Written notes after each session
- Questions by email between sessions
- Monthly term, renewed by choice
Pricing
How we charge
Project fee plus monthly fee
Builds and setups have a fixed project price. Ongoing advertising management and advisory have a fixed monthly fee. Both are agreed in writing before work starts.
No percentage of ad spend
Our fee does not grow when your ad budget grows. That way our advice on spending more or less is not tied to what we earn.
No ownership stake
We are paid for services. We do not ask for equity or a share of your sales.
Not sure which service you need?
The store review answers that. We tell you which service would help now and which ones can wait.